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However, Rosen and Fellman are happy to install the technology in summer homes in the Hamptons or ski chalets in Aspen, Colo. If the idea catches on, they’ll also launch internationally, to answer calls from potential customers in Europe and the Middle East. Going to a theatre and immersing yourself in the experience is a good thing.
“We’re not even looking for 10,000 people,” Mr. Rosen said. With fewer than 4,000 customers, Red Carpet could have $300 million in annual revenue, according to Mr. Fellman’s projections. The pair say they have almost 100 customers, and they’ve made inroads in places that surprised them, like West Virginia and North Carolina. The company is backed by Los Angeles-based OCV Management LLC.
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Not too surprising, 50% of survey respondents said they’d pay less than $500 for this hardware. However, considering what this hardware would need to do—and the security safeguards it would have to employ to appease Hollywood’s piracy concerns—this seems unrealistically low for the foreseeable future. However, 50 respondents (14%) said they would pay a premium price of more than $2,000. This seems like a far more realistic amount for this hardware, especially considering that the current option is more than 15-times this price. So, as much as I love the convenience of watching The Invisible Man at home, I've begun to hate it a bit.
Red Carpet won’t be able to screen the new “Star Wars” movie that opens Dec. 20 because it doesn’t have a deal with Walt Disney Co. No movie will be priced below $500, and customers get to see a picture twice in a 36-hour period, according to the company website. Rosen said Screening Room failed to understand the clientele. The ultra-affluent can afford a perfectly functional $150 leather purse, but wait in line to buy $25,000 Hermes Birkin bags. They want the experience of hosting a dinner party and whisking their friends to their private home cinema after dessert to surprise them with a film that’s otherwise only available in theaters, he said. Sony, for example, has just postponed its entire lineup into next year, though I suspect that is primarily a strategic announcement to preserve their stock price, rather than a set-in-stone new schedule.
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If you didn’t think Hollywood was paranoid about their content getting out, well, now you know. With my 4K HDR TV, I go to the cinema perhaps once a year now, and only because it's a social event. But that should not stand in the way of this being much, much cheaper.
Rosen and Fellman estimate there are 500 to 1,000 households that fit their criteria in New York and Los Angeles, and then an additional 50 to 100 in each of the next 30 largest U.S. cities. Their small team at Red Carpet vets potential customers by assessing their credit and interviewing two references. I saw that, very interested, but I saw The Invisible man in time and I feel like I can wait for The Hunt until it's out. Emma isn't of interest to me and I've never heard of I Still Believe. Mortgage Calculator Figure out your potential monthly payments and more with our mortgage calculator.
$3,000 to Rent a Movie? Bringing the Theater Home for the 1 Percent
Perhaps I missed something here, but, frankly, in my opinion, this is a service that costs far too much and is at least ten years late in its introduction. There's no denying the pandemic has changed how we watch theatrical releases. But you do have to be willing to shell out to watch from the comfort of home.
In light of cinemas across the country being shut down as part of coronavirus-mitigation measures, some major movie studios are moving the titles that were headed for first-run theatrical releases to VOD earlier than planned. Disney paved the way by dropping Frozen 2 onto Disney+ months ahead of schedule. (With schools also shut down and kids at home, why not?) But more studios have followed suit since.
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But the people that really want to see them probably did. Not sure how many others will pay $20 or wait for the usual 3 month mark where you can pay less. This question assumes movies that people would actually be interested in seeing would be available. Obviously the summer months see bigger releases than, say, February. However, assuming there were movies out that you wanted to see, how often would someone pay a premium price to watch at home? Nearly half of the respondents said they would only do it a few times a year, likely for a massive release or maybe for a special event like an anniversary or dinner party.
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As noted above, many of the movies that have been fast-tracked to digital are not being offered in 4K. But even if they were, and in the case of movies and TV shows that are available in 4K, you still may not be able to watch them in the higher resolution format. Streaming is hotter than ever in the wake of the coronavirus shutdown as Hollywood scraps theatrical release schedules and streaming services extend free-trial periods. While I see no big reason to keep the cinemas happy -- what exactly are they doing to do about it, stop running studio movies? -- at even a tiny fraction of these prices you could require every renter to effectively purchase tickets and virtual popcorn and the closest cinema running the movie, or more simply pay them whatever profit they might lose.
It will be interesting to see how many SCENE points that actually works out to, because the value is similar to a VIP movie reward which costs 2500 SCENE points. DreamWorks Animation, which is under the Universal umbrella, will keep the Trolls World Tour original April 10 release date but premiere it on digital instead. Like the other Universal titles, it is expected to be priced at $19.99. Get Subtraction.com in your InboxGet each day’s posts emailed to you every morning, plus news and previews of the projects I’m working on. With fewer than 4,000 customers, Red Carpet could have $300 million in annual revenue, according to Fellman’s projections. Camcorder and re-stream the movie to a much larger room, for example.
Especially considering that at your home you could invite over several other people to watch with you at the same price. With this question I was trying to determine is if the hardware had functionality beyond just playing back early rentals, would that make it more appealing to purchasers. With the ability to purchase and view a catalog of titles, it would become on-demand movie server. Nearly 41% of respondents said they would pay more for this feature.
A better approach is to fingerprint each stream individually so that there is always the fear of being caught. Such fingerprinting can be done at the server, it does not need to be done in the home. Yes, if somebody gets enough of the different fingerprinted streams, they could probably remove the fingerprinting, but it's probably easier just to bribe the right cinema. Apps for digital retailers are available on most smart TVs, mobiles devices, and streaming players from major brands.
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When you see a movie at the theater, it is a one-and-done proposition. But what if renting a movie for, say, $100 gave you the digital rights to own and download it later? This kind of “premium add-on” might encourage more early adopters to jump on board and reduce some of the “sting” of a high initial price.
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